Articles

Leadership principles for startup founders.

How to name your startup

Why good dog names make good company names. Explore the 6 factors that should go into naming your startup.

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When to quit your job

The biggest factors you should weigh out when considering changing jobs.

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Where Does Money Come From

Understand the economy's seven wealth-generating engines and how founders can use them to accelerate their business.

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Personal Growth by Decade

Each decade of your life should have a different focus. Let this be a guide for the macro-focus the decades during the primary working years of your life should take.

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Your audience is in front of you

Often the best place to start when selecting who your startup is positioned to serve is the community that's right around you. School, work, clubs, and friends are great foundations for a business.

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There's Riches in Niches

When starting out, it's essential to be laser focused on who you want to serve. Too many founders make the mistake of trying to be all things to all people and as a result, they are mediocre to everyone and fail.

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Chutes & Ladders Startup Model

The chutes and ladders startup model is my framework for helping founders understand the stages and sequence of creating a startup. Nearly every aspect of startup creation falls into these categories.

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What is a redemptive company?

A redemptive company doesn't follow one specific blueprint but rather pulls unequally from a list of 10 ingredients. Learn what those are and think through how you can apply them in your startup.

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Six Thinking Hats

Discover the power of the six thinking hats in revolutionizing your team meetings. Learn how these metaphorical hats represent unique decision-making styles, and how understanding them can minimize conflicts, boost creativity, and drive optimal outcomes. Dive in to transform your meetings from mundane to dynamic and effective.

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How to setup your LLC in Michigan

One of the first questions people will face when starting a company is how (and why) to create a limited liability company (LLC). Since I'm a Michigander and most of the people I work with live in Michigan, this article covers how it's done.

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Finding your minimum viable product (MVP)

Building your minimum viable product (MVP) is crucial to getting early feedback and traction. It helps founders not get stuck in analysis. Learn how some of today's top companies got started with very humble MVP-driven beginnings.

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Fall in love with the problem, not the solution

Too many founders build the wrong thing because they get fixated on their solution instead of the problem they are trying to solve. Falling in love with the problem, not the solution, is the best way to ensure your internal compass accurately points you toward success.

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